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The service sector has been identified as an increasingly important area of the economy and has been generating new possibilities for design activity. Among them there is the identification of innovation opportunities in services for manufacturing companies. In this context, the present article presents part of the development of services for a light manufacturer in the stage of establishing the scope and requirements of the project, where solutions that reflect the company strategy were sought. In order to report this, a case study in which the tool Customer Journey Map was used to develop a Product + Services System for LED lighting, for the low-income population is presented here. In this study we can infer the potential of collaboration of the design in the initial phase of the identification of innovation opportunities and how this can help at the strategic level of the company.
Authors: Naotake Fukushima, Aguinaldo dos Santos
Authors: Naotake Fukushima and Aguinaldo Santos
Based on the SLOC modeand the Wangjingbeishu Farm, this paper aims to explore the specific design strategies and practices of SLOC modein guiding eco-agricultural enterprises represented by ecological farms to establish more sustainable service and business models.Through the research and the survey, three strategies of service design for the Wangjingbeishu Farm are putted forward: (1) creating the brand culture including brand images and brand stories; (2) building the Internet platform and the information management platform; (3) extending the service and continuing the experience through products. According to the strategies, the product service system is designed for the Wangjingbeishu Farm, including the system map, business model canvas, service blueprint, user journey and touch-points design that include the logo, packages, app image, app interfaces, webpage, planting box for customers and planting frame for cooperative farmers.
Authors: Lyu Ji, Miaosen Gong
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Based on the SLOC mode and the Wangjingbeishu Farm, this paper aims to explore the specific design strategies
and practices of SLOC mode in guiding eco-agricultural enterprises represented by ecological farms to establish
more sustainable service and business models. Through the research and the survey, three strategies of service design
for the Wangjingbeishu Farm are putted forward: (1) creating the brand culture including brand images and brand
stories; (2) building the Internet platform and the information management platform; (3) extending the service and
continuing the experience through products. According to the strategies, the product service system is designed for
the Wangjingbeishu Farm, including the system map, business model canvas, service blueprint, user journey and
touch-points design that include the logo, packages, app image, app interfaces, webpage, planting box for customers
and planting frame for cooperative farmers.
Authors: Lyu Ji, Miaosen Gong