Based on the SLOC mode and the Wangjingbeishu Farm, this paper aims to explore the specific design strategies
and practices of SLOC mode in guiding eco-agricultural enterprises represented by ecological farms to establish
more sustainable service and business models. Through the research and the survey, three strategies of service design
for the Wangjingbeishu Farm are putted forward: (1) creating the brand culture including brand images and brand
stories; (2) building the Internet platform and the information management platform; (3) extending the service and
continuing the experience through products. According to the strategies, the product service system is designed for
the Wangjingbeishu Farm, including the system map, business model canvas, service blueprint, user journey and
touch-points design that include the logo, packages, app image, app interfaces, webpage, planting box for customers
and planting frame for cooperative farmers.

Authors: Lyu Ji, Miaosen Gong