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Service Design for sustainability requires an integrative intertwined approach for interventions addressing economic,
environmental, and social concerns. These design interventions are socio-technical in nature where human beings
play a crucial role. To contribute to the larger cause of sustainability, people may have to change their behaviour
according to a complex pattern: behaving in a desirable manner once, for a short duration and eventually sustaining
the behaviour for a long time. Inducing behaviour change in people often poses an ethical dilemma. Assuming that
services trigger new behaviours, designers need to achieve a delicate balance between the concerns of the service-user,
human-touchpoints (service staff ), service organization and the society or environment as a whole in order to foster
more sustainable habits. When designers attempt to address the concerns of all these four stakeholders represented
as the Empathy Square, it enables them to facilitate a balanced and ethically appropriate service design solution.
Authors: Ravi Mahamuni, Anna Meroni, Pramod Khambete and Ravi Mokashi Punekar
This research aims at bridging the actual gap between technical improvements and user’s practices in energy retrofitting
of public housing, by considering the role and relations of key actors throughout the design process and
with particular emphasis on the degree at which user’s experience is envisaged. To this end, a Milanese case study is
analysed through the lens of Quadruple Helix, where a key role is given to the fourth helix, the user, in sharing its
knowledge and experience in the decision-making process (Arnkil, 2010). The research method combines tenants’
interviews and on-site observations with institutions interviews and focus groups. Evidences show lack of coordination
among the actors and the lack of consideration for final users that, as a consequence, adopt thermal comfort
solutions according to personal assessments. Guidelines are drawn to support the administrative system in defining
energy policies in public housing aimed for an iterative and collaborative management model.
Authors: Federica Rotondo, Giuseppe Salvia, Eugenio Morello.
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The current environmental problems have brought forth a demand for professionals who can conceive their products and services in a manner which is less harmful to the environment. Therefore, university courses must set up a curricular structure focused on this approach, both in terms of specific disciplines and of interdisciplinarity. Thus, this paper aims to analyze the emphasis currently placed on environmental issues in the curriculum of UEL (State University of Londrina) Graphic Design course. For that purpose, documentary research was carried out in state and federal laws and bibliographical research in scientific articles, books and theses. In addition, a specific diagnosis was made via a questionnaire applied to the course students, as well as an interview with one student, based on several different themes. The results have shown that we are in a transition phase, i.e. some educational laws and policies have already incorporated the need to address environmental issues effectively in the curriculum, while others have not. Our analysis of the course curriculum has shown that it still fails in this respect, since although it includes the Design for Sustainability discipline, the main emphasis of the course is still placed on marketing aspects.
Authors: Camila Santos Doubek Lopes, Gabriela Namie Komatsu Yoshida