Gender divide is currently at the heart of the international debate, “Achieve gender equality” is the fifth goal of the ONU Agenda 2030. From a communication design perspective, the issue concerns women’s representation in the media and the repercussions it has in reinforcing stereotypes. Mediascape in Italy still plays a crucial part in conveying stereotyped models that influence personal and collective identity, in this context communication designers have to intervene to develop new tools to change the ways of consuming and distributing images. This paper is focused on the ongoing research and experimentation activities conducted by the research group DCXCG - Communication Design for Gender Studies. Its main goal is to offer a critical view of the forms of representation of gender and to support new communication models in the educational context. The aim is to show where and how communication design can intervene on the streotype vicious circle. This could be a contribution in generating positive actions and a step towards gender equality.

Authors: Valeria Bucchetti, Francesca Casnati