The research had as objective to identify how sustainability, translated into organizational management, can incorporate
the principles of corporate social responsibility (CSR) as a practical guide to redesign organizations, and as
a strategy to promote the generation of economic and intangible value. It is proposed in order to foster the development
of Mexican specialized micro, small and middle (MSME's) enterprises in the publishing sector; extend the
horizon of sustainable management in the creative and cultural businesses beyond the environmental care of their
production systems and their final products (circular production and eco-design), bolster the cultural information
disseminated through them and strengthen the importance of the triple bottom line integrated in the organizational
culture as a driver of the interrelations between all of the stakeholders involved throughout its value chain and within
the whole local system.

Authors: Lupita Guillén Mandujano, Bertha Palomino Villavicencio, Gerardo Francisco Kloss Fernández del Castillo.