The work proposes a card-based design toolkit for sustainable ideation in product development. The solution consists
of two decks - the ‘Problems’ deck for identification of sustainable design issues and the ‘Prompts’ deck that
provides prompts for tackling these issues. The toolkit abstracts data through user studies (interviews, peer-to-peer
observations, market research, etc.) to understand the product design cycle and breakpoints in sustainable product
design. To validate the design intervention, during the ideation stage, the user(s) picked up cards from the Problems
deck that denote sustainable design issues posed by the product to the environment throughout its lifecycle. Thereafter,
user would pick multiple cards from the Prompts deck denoting tools for sustainable innovation and ideated
upon them. The prompts helped the teams to laterally and collectively target multiple sustainable design issues
rather than focusing on individual problems. The toolkit promotes Design for Sustainability (DfS) by presenting
sustainability as an opportunity.

Authors: Ameya Dabholkar, Shivangi Pande, Puneet Tandon