The 17 UN Sustainable Development Goals 2030 have been developed with the intent to transit towards a more sustainable society. This paper focuses in particular, in goals 10, 11 and 12 (10-reduce inequalities, 11-sustainable cities and communities, 12-sustainable consumption and production), and links these goals to the concept of Circular Economy (CE) via the co-construction of a new design artifact. Although important, the concept of CE seem to focus on organizations and industries, and still little research has focused on exploring citizen’s role to achieve sustainability. This study attempts to provide a critical analysis of CE application within human sphere, through a design research methodology. A design artifact is developed through a co-creation workshop at BIN Porto 2018 which involved the collaboration of eight people, including academics, industry and government representatives. The artifact resulted in a visual, intuitive communication tool with four domains and multiple criteria. ESSA enables users to visually and intuitively understand the impact of the product/services they purchase and make more informed decisions on-spot. The artefact was publicly presented at the end of the Bin Porto 2018 event, and has received positive feedback. The present article focuses on the reflection of the artefact.

Authors: Nina Costa, Cristóvão Gonçalves, Isabel Vasconcelos, Dânia Ascensão, Adriana Duarte