This article, through a systematic review of the bibliography and case study, discusses new perspectives for sustainability in the environmental, socioeconomic and economic spheres, highlighting the importance of sustainable product-service systems (S. PSS) and design tools to build business models that are more innovative, competitive and sustainable in the face of opportunities and challenges and in pursuit of lifestyles more coherent with the current panorama. The design tools and the Sustainability Design Systems Method (MSDS) were applied to the startup Hortaliçário in order to show the possibility of thinking about a business model that, from its origin, includes socio-environmental actions. The result was a systemic understanding of the business within the analyzed aspects, understanding the product in such a way that it is service oriented and ecoefficiency, in order to contribute to the development of solutions for more sustainable products and services.

Authors: ENGLER, Rita de Castro, BARBALHO, Thalita Vanessa, GUIMARÃES, Letícia Hilário, LACERDA, Ana Carolina,