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Emotional Design in Functional Economy and PSS towards behavior change

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Despite Product-Service Systems (PSS) research being largely developed lately, applications are still limited in parts by implying changes in consumer practices. One of the main barriers is in the change of perception since some types of PSS propose the satisfaction of needs without product ownership, which highlights emotional aspects and involves a change in social behavior. This paper aims to characterize the contribution of Emotional Design in the Functional Economy and PSS. We discuss the concepts of Functional Economy, PSS and Emotional Design. We developed a bibliographic research for the definition of the theoretical background and applied the content analysis method to collect and analyze data. The results show that the contribution of Emotional Design in PSS for Functional Economy is of four distinct natures: (1) Strategies in Product Design (visceral, behavioral and reflective levels); (2) Emotional, psychological and cognitive aspects; (3) Experiences; and (4) User-centered design.

Authors: Manuela Gortz, Décio Estevão do Nascimento

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  • Venue: Brasil

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