From the possibility to express oneself to functionality, from the creation of new ways to communicate to greater renewability: one of the challenges which the fashion industry, together with most other sectors, is called upon to tackle concerns sustainability. The aim of the paper is to trace the main solutions adopted by the fashion system in terms of sustainable practices. Firstly it analyses the contribution of material and technological innovation to promote the adoption of green products, in order to challenge the waste and the pollution. Secondly the paper focuses in particular on the impact of digital technologies over processes and actors involved, fostering practices based on distributed production.

Authors: Alba Cappellieri, Livia Tenuta, Susanna Testa