Recent years have seen a rapid growth in the cultural and creative industries worldwide. The design quality of culture-
based products, however, is relatively low for a lack of reliable methods of designing and evaluating them. This
paper is aimed to establish a quantitative evaluation model for cultural-based product design. Firstly, keywords of
the comments on selected culture-based products were obtained through web crawler, text abstraction, and literature
review. Secondly, evaluation indicators on extracted were acquired through card sorting by experts, and weight score
was obtained through questionnaires. Finally, the quantitative evaluation model was obtained through logistic regression
analysis. The model proposed in this paper is helpful for designers to understand the development trend of
cultural creative design and the important factors influencing cultural creative design.

Authors: Pan Li, Baosheng Wang