Product-Service System (PSS) arises as dematerialization strategy to consumption and reduction of firms’ environmental
impact. This paper aims to integrate requirements for designing a sustainable PSS in the context of department
stores. We identified requirements for a PSS offer through a literature review and focal groups with customers
and managers of department stores using the Value Proposition Analysis tool. To prioritize the requirements demanded,
we carried out a survey in Southern Brazil with 160 department store customers. Technical and process
requirements were prioritized using the Quality Function Deployment (QFD) and, based on the Product Service
Blueprint, the PSS processes were designed. Among the requirements prioritized, the following were cited: the use of
more sustainable fabrics and packages, and the absence of store lines. The prioritized processes of support, product
use, and services were designed using the Product-Service Blueprint indicating the stakeholders involved, the integration
points, and the sustainability reach point.

Authors: Alana Dorigon, Maria Tinoco, Jonatas Scherer and Arthur Marcon