The air-energy water heater is applied with an environmentally-friendly innovative technology with great development value. The product service system is imported into the air-energy water heater to innovate the meaning of the product, change the consumer's consumption habits and cultivate their environmental awareness, in order to promote the popularization and promotion of energy-saving products. From leasing products to purchasing services, the paper proposes future application scenarios and explores the future business model innovation of air-energy water heaters from the perspectives of discovering value, creating value and realizing value. The introduction of the use-oriented product service system will become a major opportunity for the development and innovation of air-energy water heaters in the future, providing exploratory design and research for marketing and sustainable development.

Authors: Jiahuan Qiu, Jun Zhang