Under the new situation, the transformation of China's agricultural machinery field is imminent. Facing the challenge, it is necessary to improve the intelligence level of agricultural machinery equipment, design sustainable business model of agricultural machinery services, and promote the transformation and upgrading of agricultural machinery industry. This paper designs an intelligent agricultural machinery product based on the development pain point and market trend of intelligent agricultural machinery products. Starting from the theory of sustainable design, product service system and shared economy, this paper establishes a sustainable business model of intelligent agricultural machinery products under the new situation, and explores the way of realizing sustainable development of intelligent agricultural machinery service system model in Chinese market.

Authors: Zhang Jun, Zhou Caizhi