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beijing keynote Professor Xiaobo Lu

Professor Xiaobo Lu 

Dean of Academy Arts & Design, Tsinghua University.

Dean of Tsinghua Arts & Design Institute in Milan.

Chairman of the Steering Committee for Education and Instruction for Design Majors, Ministry of Education of the People’s Republic of China.

Teaching course:

<Design, Values and Experiences>, <Information Art and Trends of Design>

Main Academic Opinions:

The development trend of the information society will promote the fundamental reform of the design discipline, and the immaterial information will become the noumenon of the design. Under the new circumstance, it is necessary to innovate Design at all levels to maintain the continuous sustainability of this discipline. Therefore, it is necessary to reconstruct not only design methods and procedures, but also design theories, design thinking, aesthetic paradigm and design evaluation criteria.

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